James has devised and developed an outstanding system for measuring a person's motivational needs and wants, as well as an assessment of their current motivational state…The system accurately identified the factors which motivate me, as well as diagnosing some transient issues which are affecting my life at present.

I am proud to have known James for many years and worked with him on projects including the Prince’s Trust as well as he has added serious value over the years and great insight to my life and business aspirations.

His insight and ability to see through to the real core of an issue is astounding. His ability to discover what truly will motivate an individual is fantastic.

Working with James Sale as my mentor has been an extraordinary experience.